MYAR JOIN FORCES WITH TONELLO

PITTI IMMAGINE UOMO / Firenze - Fortezza da Basso / 30 June - 2 July 2021

Taking a stand against overconsumption, MYAR is developing a new disruptive strategy aimed at fully expressing its sustainable approach to fashion and engaging in a deeper creative exchange with both its wholesale clients and final consumers.

A line of up-cycled military garments revisited through a sartorial sensibility combined with functional constructions, MYAR is now launching AT YOUR SERVICE a forward-thinking program that puts the focus on personalization, customization and co-creation.

MYAR inaugurates its collaboration with TONELLO, a leading Company in the garment finishing sector, expanding the possibilities of customizing garments with new processes including natural dying using mineral pigments and organic raw materials, innovative laser and ozone technology.