MYAR KIDS / SS23
MYAR KIDS
Spring /Summer 23 Collection
Fighting climate change is a priority that can no longer be ignored.
For the Spring/Summer 2023 season, MYAR KIDS focuses its attention on one of the Earth's most endangered ecosystems: the rainforest.
In line with the brand's educational approach, which aims to raise awareness not only among children, but also among their parents, for a more sustainable lifestyle that respects the natural and social environment, the collection features a manifesto of graphics and slogans whose protagonists are endangered plant species and endangered animals such as the jaguar.
Sweatshirts, jumpsuits, jackets, t-shirts and shorts come alive with prints of plants including rafflesia, mangrove and heliconia and camouflage-effect patterns inspired by the rainforest. Green, orange, light blue, gray...even the color palette of the garments in MYAR's new collection is a reminder of the atmosphere and color hues that characterize these ecosystems, which are vital to the survival of the Planet.
MYAR a modern view of the past!