MYAR KIDS / FW23
MYAR KIDS
Fall/Winter 2023 Collection
MYAR KIDS continues to embrace an educational approach, aimed at raising awareness among children and their parents about climate change and its impact on the environment.
In particular, with the Fall/Winter 2023 collection, the brand puts the focus on what’s behind global warming.
Factories, power plants, cars, airplanes, chemicals and intensive farming are some of the causes of air pollution that MYAR KIDS clearly shows through the allover handdrawn graphics splashed on a range of pieces, including cotton T-shirts, sweatshirts, fleece pants and knitted sweaters.
The wording “Recycling-Upcycling”, graphically encapsulated in the infinity symbol, adds a positive message to convince parents that this approach is mandatory and to push looking at a more responsible lifestyle.
MYAR a modern view of the past!