MYAR KIDS / SS25
MYAR KIDS
Spring / Summer 2025 Collection
MYAR KIDS confirms its educational vocation, offering a collection for the Spring/Summer 2025 season that includes a series of poster graphics that, through children's garments, educates on respect for the planet, encouraging responsible and conscious behavior.
Each garment in the collection is designed for comfort and durability. Versatile designs are combined with unique aesthetics, creating a balance between functionality and visual appeal. MYAR KIDS uses deadstock, cut-and-sew treated fabrics to create garments that reflect the brand's military DNA and minimize environmental impact.
Each season, MYAR selects graphic concepts that reflect the collection's core message, combining aesthetics with an educational approach aimed at environmental awareness.
An emblematic example of this fusion of creativity and awareness is the tie-dye print that simulates the effect of fuel stains, visually representing the pollution caused by fossil fuels. There is no shortage of military garments, featuring multipocket details and oversized silhouettes designed to ensure comfort and practicality. These garments not only meet durability requirements, but also represent a strong and distinctive style expression that aligns with the brand's sustainable vision.
The SS25 collection is distinguished by the use of two main fabrics:
1.Deadstock stretch gabardine: A durable and versatile material perfect for creating garments with a comfortable and adaptable silhouette.
2.Poplin deadstock: Lightweight and comfortable, ideal for warm weather, yet durable and functional.
In addition, the collection features a number of iconic garments such as the T-shirt with black jersey sleeves, which symbolically recalls the color of fuel (FUEL). The graphic on this T-shirt is not just an aesthetic detail, but is a visual invitation to reflect on the need to reduce waste and recycle. Another example of the fusion of creativity and environmental education is the graphic that invites young children to throw their waste in the trash can, symbolizing breathing clean air and encouraging care for our planet.
With a unique design and a strong message, the collection establishes itself as a true manifesto of change and responsibility for the younger generation.
MYAR a modern view of the past!